We cleaned up! Travel Marketing Awards 2014
Great result at the Travel Marketing Awards 2014 for our South West Trains 'Catch the Summer Fever' Campaign
We are a customer engagement agency
that really understands how people engage with brands
making every connection count
We blend actionable data with unique behavioural insights
to help our clients create differentiating real time communications
by being simply more engaging in everything we do
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Effective marketing through clearer communications
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Twitter
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Data is recognised in 2014 Budget
The government’s decision to launch the Alan Turing Institute as announced in yesterday’s Budget reinforces their recognition of the role now played by data through business and society. While there are no details yet on exactly what the new institute will do and how it will run, the action sends out a clear statement of consensus that data and the people who work with it to identify patterns and trends to derive insights - data scientists - need to be better valued.
The Science of Marketing
The Science of Marketing applies a technical approach to the way businesses and brands approach marketing. It uses a mix of different research methods to explain why companies should adapt their marketing strategies to achieve maximum results.
Dan Zarrella is the award-winning social media scientist at HubSpot and author of four books: “The Science of Marketing,” “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and “The Facebook Marketing Book”.
Personalised advertising and content: the future of television
Television is a constantly morphing media. New shows and formats are in continuous development and how we consume TV has changed drastically since its early days. Now with the proliferation of catch-up services and the breadth of extra, downloadable tie-in content, viewers have never been in a more privileged position. However, the medium is changing.
Super Bowl 2014 Ads: Did they live up to the hype
With all the attention surrounding the Super Bowl it’s a hard task for brands to live up to the hype and make sure they spend their $4 million dollars worth of a slot, wisely – especially with the whole of America tuned in and the jackals of the advertising world ready to pounce and expose any shortcomings.
Given the game was a bit of a damp squib with the Denver Bronco’s hardly turning up - did the ads live up to the hype?
Making real sense of data is a liberating, energising process
Learning from what data tells us, we make more creative, effective use of it.
Delivering communications of unprecedented relevance to the right people, in the right way at the right time.
We call what we do end-to-end Integrated Communications Management. Mixing human insight and technological innovation it drives our belief that the benefits of harnessing data should be understandable and accessible to everyone.
It's what makes us simply more engaging.
Making every connection count
Department of Communities and Local Government - Make your home your own
The GIG helped The Department of Communities and Local Government to promote the reinvigorated Right to Buy scheme to Council and Housing Association tenants resulting in a doubling of sales year on year.
The GIG win bronze at The DMA Awards
The GIG are delighted to have won Bronze in the Public Sector category of the 2013 DMA Awards. This is for our successful work with The Department of Communities and Local Government on their 'Right to Buy' Campaign.
This is a great recognition of The GIG's expertise in the this sector - The DMA Awards showcase the best-of-the-best in marketing, so it's great to have been recognised by the elite judging panel and come away with an award.
Marc Michaels, Business Director - Not for Profit / Public Sector at The GIG comments "The Public Sector team are really pleased to see the Right to Buy win a DMA Award. It's been a great campaign to work on with DCLG - where we have been able to test and improve results in each phase and revisit areas with even stronger work. It's great to see that recognised with an award."
South West Trains - Summer Madness
To bring the Madness of the British Summer to life The GIG developed a highly visual creative campaign that tapped into the summer festival vibe creative by inviting leisure travellers to 'Catch the Summer Fever' with South West Trains.
When is the right time to start marketing Christmas?
By Simon Gray (October 2013) — It’s been a tough few years for retailers. Shoppers haven’t had much money to splash about but they usually make an exception for gift buying at Christmas time. Therefore, it doesn’t come as much of a surprise that marketers are once again beginning their Christmas activity long before the big day itself.
Who had the Eggs Factor? - chick out the results
Do you have the Eggs Factor? The GIG got creative this Easter and asked our clients to go online and play our game to create their own Egg-Head.
A tasty new website for Compass Group company Eurest
Eurest cares about what matters to their customers. So The GIG built an engaging, compelling and totally delicious new website on the RedDot CMS.
The GIG's Ruaraidh Thomas appointed as Vice-Chair of DMA Financial Services Council
The GIG are pleased to announce that Ruaraidh Thomas, our Managing Director in the UK, has been appointed as Vice-Chair of the Direct Marketing Association's Financial Services Council. The council seeks to promote the use of direct marketing within the financial services sector for the benefit of the industry and consumers. Ruaraidh comments, 'I'm delighted with this appointment. With The GIG and DST's heritage in this sector, it's great to be able to proactively support The DMA membership and their clients in this way'.
Direct Line Group were also been shortlisted in two categories for a great project they worked on with The GIG as one of their strategic partners.
Customer insight from Big Data: why marketers must educate their colleagues and clients
It seems ridiculous to say it but adding three letters (B, I and G) before the word ‘data’ has left marketers up and down the country scratching their heads. If the level of discussion in the media wasn’t enough to convince you, then a recent study from Tagman and Marketing Finder has confirmed it: marketers see Big Data as a ‘distraction’ and social media is only muddying the waters further. Marketers have become lost amid a barrage of overcomplicated jargon.
Outstanding Data-Focused Agency
The GIG were delighted to have been shortlisted as 'Outstanding Data-Focused Agency' in the 2013 Database Marketing Awards.
This is a great recognition of The GIG's true heritage in database marketing. We've been compliantly cleaning, hosting, analysing and acting on data for over 15 years, evolving into the fully integrated Customer Engagement Agency that we are today - delivering real-time integrated marketing communications for our clients, that are based on actionable insights.
The Shortcut to a More Connected Consumer
... The race for multichannel sales is on. Argos recently made a play to marry online accessibility with the physical experience of shopping by introducing wi-fi across 700 outlets. Meanwhile, premium department store Selfridges revealed plans to open a drive-through click-and-collect service at its London store. Even Tesco, which has had its struggles in 2013, rolled out a virtual shop trial at London Gatwick Airport allowing visitors to purchase products by holding their phone over an image of the item they wanted to buy....
Customer Engagement Key to Regaining Trust
... There’s been plenty of material written on the expected effects of the EU’s proposed legislation to protect the use of personal data throughout the continent. The recent leak that revealed the existence of US National Security Agency’s snooping program Prism has rekindled the hysteria that has previously caused many to demand the most stringent and restrictive regulations possible when it comes to handling data. The media, in particular, are always likely to tap into the concerns for consumers and amplify the fear for businesses whose entire models rest on using consumer data...
Thinking Data,Talking Human
The GIG have written a White Paper that provides marketers with a series of eight rules for the pursuit of effective customer engagement in today’s fragmented and congested landscape. Written by The GIG's Executive Creative Director, Mike Cavers and our Business Director - Not Public Sector/Not-for-Profit, Marc Michaels, 'Thinking Data, Talking Human' analyses the latest thinking in the fast-changing field of Behavioural Economics and its relevant application to marketing, combined with real-life examples of data-driven creative that have resulted in significant behaviour-change. The 'Thinking Data, Talking Human' White Paper is free to download, you can get your copy here.
Excellence in Campaign Management & Analytics
The GIG are delighted to have been awarded an SDL Partner Success Award for our excellence in campaign management & analytics in the retail industry. The award was presented to our Managing Director, Ruaraidh Thomas, at SDL Innovate in San Jose in June.
The GIG were chosen out of a possible 70 partners to win a coveted award, presented to organisations who represent the ‘best of the best’ in terms of enhancing customer experience through multi-channel engagement. Bob Hale, CEO of the SDL Campaign Management & Analytics Division said “Our winners set standards that other brands can learn from and emulate”. The GIG are thrilled to have been acknowledged as an innovator in this sector and area of expertise.
EU court: Google should not delete personal information…
or should they?
The European Court of Justice has said that Google and other search engines are not responsible for personal information published in their search results, emphasising the dire need for more training, learning and understanding on the issue of data.
